Are Mocktails the New Cool?
Move out of the way, alcohol!
A new vehicle is gaining rapid speed and it’s called The Sober-Curious Train!
As millennials age and Gen X get wiser, the “need” to drink at every possible opportunity is coming to an end. This is welcoming news for all.
Sober bars are becoming the latest trend and for good reason. Not everyone likes to drink alcohol or has the ability to drink. Think about pregnant moms, people that have religious beliefs or someone that is on medication. How about the professional that has an early meeting? The athlete that is competing? Or maybe it’s you wanting to take a break from drinking.
It’s not just for the recovery crowd, as one might presume.
It is for anyone that is practicing mindful drinking or that are “sober-curious”.
Not every city is up to snuff quite yet on sober bars, but they’re coming! For now, the restaurant industry needs to pay attention and be on high alert.
It’s nice to feel like a grown-up ordering a drink rather than getting a club soda in a regular water tumbler, or worse, a kids cup! “Hey, we would like a fancy glass too!”, I feel like yelling to the bartender.
I recently had a friend tell me how tickled she was to receive a mocktail in a martini glass garnished with seasonal fruit. This seems so simple to offer, but yet restaurants are balking at the idea of including a list of alternatives. This needs to change.
Here’s why mocktails are the new cool and not just for the sober-curious…
Why not consider asking your favorite haunt to include a list? Imagine the possibilities for both sides! Just in case it’s not obvious, you will feel included and the restaurant has a new source of revenue. I’d say that’s a win-win, don’t you? Both of you can now claim the “cool” title!
If the restaurant plays their cards right, they can easily charge $5 to $10 for a well-crafted mocktail. (This does NOT include soda water with cranberry in a water glass, just in case you went there.) Think juicy exotic fruits, spicy herbs, flavored sugar, and salt rims. It doesn’t have to be difficult or complicated, it can be as simple as adding a sprig of rosemary to seltzer water and freshly squeezed grapefruit juice.
Maybe you want to try some recipes at home but you’re not sure where to begin. No problem! There are a gazillion ideas and photos on Pinterest. (And who doesn’t LOVE Pinterest???) You will find everything from high-end mocktails to smoothies for the kids.
The sober-curious movement is more than just a trend. It is a new way of being mindful to your health and providing inclusiveness to those choosing not to drink. Mocktails is just one small way of impacting society’s acceptance of the non-drinker.
Cheers to Mocktails!